Our Story

On December 5, 2019, founder De’Lovely Taylor introduced a groundbreaking skincare solution specifically designed to address the common side effects associated with hair removal. As the hair removal industry—encompassing waxing, sugaring, and razor shaving—has surged in popularity, the industry’s focus on treating skin issues like inflammation, razor rashes, burns, ingrown hairs, pseudo-folliculitis barbae (razor bumps), and hyperpigmentation has remained limited. These issues often lead to visible skin damage, including rashes, bumps, and discoloration, which can cause significant insecurities.To combat these challenges, we developed De Lovely All-Over Ingrown Serum. This innovative formula is so gentle that it can be used from scalp to toe, yet it is powerful enough to act as a protective barrier against common skin issues. It targets ingrown hairs and irritated skin by deeply hydrating and replenishing moisture. The serum effectively prevents bacteria buildup, reduces bumps and burns, and soothes irritation, promoting a smooth and clear complexion. Regular use helps rebalance uneven skin tones, resulting in a more even and radiant appearance.Before launching our products, we conducted extensive testing and received positive feedback for the serum's efficacy in treating hair removal symptoms. However, we were pleasantly surprised by the additional benefits noted when testers used the serum across their entire bodies. They reported enhanced all-day hydration, relief from dry and cracked skin, and improved skin texture and radiance. This unexpected success led to the development of De Lovely All Over Hydration Serum. De Lovely Hydration Serum is a deeply nourishing formula designed to repair dry, damaged skin. Its lightweight, fast-absorbing formula penetrates deeply to provide maximum moisture, prevent bacteria buildup, and soothe irritation. Ideal for all skin types, this serum is so gentle it can be used from scalp to toe while offering powerful protection and rejuvenation. It leaves your skin soft, smooth, and visibly refreshed.